How to make graphic design work for you!
I believe the main role of a graphic designer is to present an idea or information in an attractive, memorable manner. A good design is a simple design. This is particularly true of corporate logos and trademarks. For, subtleties cannot be observed when reduced to fit a business card or a label.
Likewise I believe practical considerations and real-life scenarios should always be key;especially when designing for print or packaging. As the designer, it is my duty to ensure that the text on the book cover or the can label will be as legible on the shelf as on my PC’s screen.
Furthermore I believe clients deserve to hear the truth at all times. Even if that means scrapping the logo design the client has doodled and wants me to convert to artwork—unchanged. According to my experience, most clients are willing to compromise when the reasons for a suggestion or a refusal are explained to them.
Successful designs depend not only on technical knowledge and tools but also on the designer’s work experience. Being able to foresee and avoid unproductive design routes can prevent delays and frustration for both the client and the designer.
For your convenience I have categorized the graphic design work featured on this site. Please use the Galleries link in the top menu to view the individual graphic design galleries.