How to make graphic design work for you!
I believe a graphic designer’s role is to present an idea or information attractively and memorably. A ‘good design’ should
be simple and clear. This is especially true of corporate logos and trademarks; subtleties vanish when reduced to fit a business card or
Likewise, I believe practical considerations should always be key, especially when designing for print or packaging. The text on a book cover or can label should be as legible on the shelf as on my PC screen.
Furthermore, I believe clients deserve to hear the truth at all times. Even if that means scrapping the logo design the client has doodled and wants me to convert to artwork—unchanged. In my experience, most clients are willing to compromise, once the reasons for a suggestion or
a refusal are explained.
Successful designs depend not only on technical knowledge and tools but also on the designer’s work experience. Being able to foresee and avoid unproductive design routes can prevent delays and frustration for both the client and the designer.
For your convenience, I have categorised the graphic design work featured on this site. Please use the Galleries link in the top menu to view the individual graphic design galleries.